This project is to redefine a brand that is about to “die”. Starting from the soul of the brand, the brand will carry out more expansion and potential development on the original basis. The rebranding project includes the overall brand logo design and color selection, as well as 18 potential development directions and extensions. For more information check out my brand website and my three guides as well as my summary video on rebranding as a whole.
Brand Logo Process
This logo is derived from the concept of environmental protection, and the loop symbol, arrow and letter E are formed together. My branding is about encouraging people to live with the concept of environmental protection.